Some Website Basics

Websites are like automobiles: A great looking exterior doesn't mean there's power and performance under the hood.

A Short History of the Internet:

“Build it and they will come,” was the battle cry! Businesses wanted websites, technical people created them, and things were good – for a while.

Then, the Internet grew and the world changed.

Search engines became smarter, competition grew much more intense, and some businesses discovered that search engine optimization and Internet marketing was important… and profitable.

However, most businesses have ignored these trends, paving the way for a new tier of "web savvy businesses" to prosper.

The New Internet Business Reality:

The days of easy website rankings, traffic and conversions using the "Same Old Techniques" are DEAD! And, they're never coming back, UNLESS you change your strategy!

Now, There are 3 General Categories of Small Business Websites:

1.) "Brochure" Websites

Generally content or brand focused.

Useful for validating a business.

Graphic design is a major emphasis.

Relatively inexpensive and easy-to-build.

Easy to maintain (very few changes/additions).

Include very little SEO and Internet marketing functionality

No significant search engine presence.

Play a limited role in the overall business.

These are the “bread and butter” product of the website design business.

2.) "Dynamic" Business Websites

Performance driven and goal oriented.

May utilize a website or blog format.

Focus is on online sales or lead generation.

Require proven SEO and Internet marketing strategies and tactics.

Play a major role in the overall business.

Most web designers “talk-the-talk” but are not able to deliver the desired results.

3.) "Lead Generation" Websites

A “LeadGen” website is a specialty website with a singular purpose – to turn traffic into leads.

It is independent of any branding or brochure site.

Require proven SEO and Internet marketing strategies and tactics.

Play a major role in the overall business.

Key elements include a CMS blogging platform, strong graphics, a compelling offer, keyword optimized content (video is optional), full SEO, an opt-in and autoresponder system, and backlink development.

It works fastest and easiest on a “local” basis (but is not limited to "local").

General rule: Start small, prove the conversion process, then scale up traffic based on the ROI.

In most cases, we DO NOT build "Brochure" websites, as they are contrary to our goal of making a significant contribution to your business.

Instead, we focus on the development of "Dynamic" websites and "Lead Generation" websites, as these provide the greatest potential for delivering superior business performance.

For the record, there are various other types of websites, such as "Sales Page Websites" and "Squeeze Page Websites" (and others), and each is a valuable marketing tool when used correctly. However, these fall outside of the scope of this summary which is intended to describe the most common types of small business websites.

Find out why EFFECTIVE Internet marketing can be your most cost effective advertising and consider letting our advanced Internet marketing, SEO and lead generation services go to work for you.

Take the first step TODAY and Contact Us for a free, no obligation consultation.

I'm committed to your long-term business success!

Paul Frankenberg
eBiz Marketing Services
Chattanooga, TN
Phone: 423-756-7123
(9am to 5pm Eastern U.S. Time Zone)